Sidewalk Spectacle: Street Ads
(Label Design)

2024

During my trips back to Taiwan, I’ve always been fascinated by observing the slightly ”ugly“ small advertisements and interesting signboards on the streets. Therefore, I embarked on a creative journey to reinterpret these street ads in a manner that truly encapsulates the unique and chaotic essence of Taiwanese street ads, all while preserving the purity of typography.














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Selected Works

AIRCOMPANY Rebrand
A new identity that helps the company to reposition itself through clarity, trust, and sustainable innovation.
DIGI-SEMIOTICSA book project examining how digital culture reshapes language and meaning, inspired by The Digital Mind by Kristian Bankov.
Hungry Ghost Festival
A visual identity connecting tradition and modernity to engage younger and global audiences
A Conversation With O.OO
An informal conversation reflecting on designers' creative processes and trajectories.

DIGITIZE
A publication examining how post-digital culture influences people's nowadays design and communication.
Mütter Museum
An identity inspired by mutation and transformation where science meets minimal form.
Streetads

A typographic reinterpretation of Taiwan’s chaotic street visuals into refined stickers.