Mütter Museum
(Brand Identity) (Advertising) (Logo Design) 

2024

The Mütter Museum in Philadelphia is known for its collection of medical specimens and anatomical curiosities. This new identity is built on the idea of mutation, forming the “MÜ” system through subtly distorted geometric shapes. It brings a sense of oddness within a clean and minimal look. The visual system keeps the museum’s eerie spirit while offering room for future growth and imagination. From logo to color and typography, the identity is minimal but full of character, balancing clarity with flexibility to open up new conversations across medicine, art, and culture.










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KEV LIAO 

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Selected Works

AIRCOMPANY Rebrand
A new identity that helps the company to reposition itself through clarity, trust, and sustainable innovation.
DIGI-SEMIOTICSA book project examining how digital culture reshapes language and meaning, inspired by The Digital Mind by Kristian Bankov.
Hungry Ghost Festival
A visual identity connecting tradition and modernity to engage younger and global audiences
A Conversation With O.OO
An informal conversation reflecting on designers' creative processes and trajectories.

DIGITIZE
A publication examining how post-digital culture influences people's nowadays design and communication.
Mütter Museum
An identity inspired by mutation and transformation where science meets minimal form.
Streetads
A typographic reinterpretation of Taiwan’s chaotic street visuals into refined stickers.