DIGI-SEMIOTICS(Book Design) (Editorial) (Typography)

2025

DIGI-SEMIOTICS is a book that examines the evolving relationship between semiotics and digitization, focusing on how digital culture reshapes language and symbols. By deconstructing The Digital Mind by Kristian Bankov, it explores how the internet and Gen Z’s linguistic behaviors actively reconstruct the foundations of semantics. The study investigates how abbreviations, emojis, and algorithm-driven communication systems fragment, hybridize, and redefine meaning. It then challenges the traditional linguistic structures. Instead of seeing this shift as a loss of depth, the project views it as a new way for meaning to become more flexible, contextual, and shaped by digital interactions.














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Selected Works

AIRCOMPANY Rebrand
A new identity that helps the company to reposition itself through clarity, trust, and sustainable innovation.
DIGI-SEMIOTICSA book project examining how digital culture reshapes language and meaning, inspired by The Digital Mind by Kristian Bankov.
Hungry Ghost Festival
A visual identity connecting tradition and modernity to engage younger and global audiences
A Conversation With O.OO
An informal conversation reflecting on designers' creative processes and trajectories.
DIGITIZE
A publication examining how post-digital culture influences people's nowadays design and communication.
Mütter Museum
An identity inspired by mutation and transformation where science meets minimal form.
Streetads
A typographic reinterpretation of Taiwan’s chaotic street visuals into refined stickers.