Hungry Ghost Festival

(Brand Identity) (Advertising) (Logo Design)

2024
This project reimagines the Hungry Ghost Festival with a modern visual identity, bridging tradition and contemporary design. It engages younger audiences and foreign visitors, making the festival more accessible while preserving its cultural essence.











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KEV LIAO 

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Selected Works

AIRCOMPANY Rebrand
A new identity that helps the company to reposition itself through clarity, trust, and sustainable innovation.
DIGI-SEMIOTICSA book project examining how digital culture reshapes language and meaning, inspired by The Digital Mind by Kristian Bankov.
Hungry Ghost Festival
A visual identity connecting tradition and modernity to engage younger and global audiences
A Conversation With O.OO
An informal conversation reflecting on designers' creative processes and trajectories.

DIGITIZE
A publication examining how post-digital culture influences people's nowadays design and communication.
Mütter Museum
An identity inspired by mutation and transformation where science meets minimal form.
Streetads
A typographic reinterpretation of Taiwan’s chaotic street visuals into refined stickers.

Hungry Ghost Festival

(Brand Identity) (Advertising) (Logo Design)

2024
This project reimagines the Hungry Ghost Festival with a modern visual identity, bridging tradition and contemporary design. It engages younger audiences and foreign visitors, making the festival more accessible while preserving its cultural essence.











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Next →