2024
AIRCOMPANY's rebrand has a new vision to make the brand more trustworthy for consumers and the company. AIRCOMPANY's distinctive technologies and products are ensured through a clear positioning of the brand and its products. AIRCOMPANY hopes to increase customer engagement with its brand values in line with its green initiatives.
2025
DIGI-SEMIOTICS is a book that examines the evolving relationship between semiotics and digitization, focusing on how digital culture reshapes language and symbols. By deconstructing The Digital Mind by Kristian Bankov, it explores how the internet and Gen Z’s linguistic behaviors actively reconstruct the foundations of semantics.
2024
This project reimagines the Hungry Ghost Festival with a modern visual identity, bridging tradition and contemporary design. It engages younger audiences and foreign visitors, making the festival more accessible while preserving its cultural essence.
2024
I am honored to have had a casual yet highly rewarding conversation with both of the designers earlier this year. I want to give my special thanks to Pip and Forty for the time to share their design experiences.
(Publication) (Book Design) (Editorial) (3D Rendering)
2024
Digitize Magazine is dedicated to exploring the multifaceted impact of the post-digital era on the content of human language, symbols, and art. With a commitment to maintaining a neutral stance, the magazine delves into the various ways in which digitization has shaped global culture and the arts.
2025
The Mütter Museum in Philadelphia is known for its collection of medical specimens and anatomical curiosities. This new identity is built on the idea of mutation, forming the “MÜ” system through subtly distorted geometric shapes. It brings a sense of oddness within a clean and minimal look.
(Typography) (Label Design)
2024
During my trips back to Taiwan, I’ve always been fascinated by observing the slightly ”ugly“ small advertisements and interesting signboards on the streets. Therefore, I embarked on a creative journey to reinterpret these street ads in a manner that truly encapsulates the unique and chaotic essence of Taiwanese street ads, all while preserving the purity of typography.