Mütter Museum

(Brand Identity) (Advertising) (Logo Design) 

2024
The Mütter Museum in Philadelphia is known for its collection of medical specimens and anatomical curiosities. This new identity is built on the idea of mutation, forming the “MÜ” system through subtly distorted geometric shapes. It brings a sense of oddness within a clean and minimal look. The visual system keeps the museum’s eerie spirit while offering room for future growth and imagination. From logo to color and typography, the identity is minimal but full of character, balancing clarity with flexibility to open up new conversations across medicine, art, and culture.













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